How might we translate the soft, organic, and "approachable-premium" brand values of Chobani into a functional kitchen appliance?


Context: Most handheld blenders are aggressive, industrial-looking, and prioritize power over the kitchen aesthetic.

Action: I redesigned the handheld blender by deconstructing Chobani’s visual DNA—focusing on soft-touch materials, ergonomic curves, and a color palette that feels "natural" rather than mechanical.

Impact: Produced a high-fidelity conceptual form study that bridges the gap between food branding and hardware design.